Looking Ahead to 2018

Greetings, and a Happy New Year to All!

Wow, hard to believe a full year has passed since we opened our first stand-alone shop here in Richmond.  It really has been a fantastic 2017 for our Family, the shop, and the brand.  We can’t thank everyone enough for the amazing support, both near and far! 

While Winter is just setting in for most, our calendar is quickly moving into Spring of 2018, and we have some big plans in store.  As a niche brand it is always critical to constantly evaluate what we are doing, who we are doing it for and to what degree of success, or failure, we are doing it.  In our case, having just wrapped up our first full year in the shop, even more so.  

A quick study of our business readily points out a need to have more stock devoted to our core boots, an expansion of our sizing model to create a more ‘Unisex’ range, and a real need to concentrate on leather goods, especially belts and bags.  A deeper study of our brand has led us to the conclusion that we need to be even more specialized than we already are.  For Rider Boot, 2018 will be just that.

Now that the calendar is turning we will be closing out numerous boots and shoes to make room for our updated collection which will be focused entirely on Veg Tanned uppers.  This is probably the biggest line change in a few years, and something we've thought about for quite a while.  Having always used Reverso calf (most commonly used on the Dundalk), we will be expanding the Reverso options (both roughout and smooth) while introducing other Veg Tanned makeups throughout the year.  

In addition, we have a new last in development which will go from size 5 all the way up to 15 in order to extend our stock size range.  Our newly popular ‘Bella’ boot in a Charcoal colorway is slated to be the first model developed on it. 

Finally, as we got thru Winter and into Spring, we will be building out our in-house leather goods studio.  We are extremely excited about this and while it will take some time to get fully going, can’t wait to start producing our own goods right here in the shop for both a stock range and made-to-order.

We look forward to welcoming our local Richmonders and out-of-town visitors here into the shop, as well as those browsing our site from afar this coming year. 

Also, be sure to check out our updated  Sale Section  launching now!  To make these changes happen, we need to make room, so EVERYTHING currently in stock in leathers that we are not moving forward with are now on clearance.  Happy Shopping!

Cheers

The Riders